The Pros & Cons Of Templates

Templates have their place, but…

… they don’t magic you a website - there’s still alot of work that goes into building one. However, if you’re good with tech, have an eye for design AND the time to do everything, then using a website template may be a good option for you.

There are 5 key things to bear in mind.

The layout of your site should take potential customers on a journey that’s designed to convert them, so it needs to be mapped out to sell your specific services - therefore if you use a template, you will need to be able to design and adapt the site map.

Copywriting is a vital part of your website and you need to tap into people’s emotions, demonstrate you understand them - then tell them how you can solve their problems and how buying your services is going to make their life better! Connection is super important - I wrote about it in a post here: ‘this one thing will make you website succeed or fail’.

Unfortunately there’s no way around doing a certain amount of technical work to get a site up and running - nowadays platforms publish pretty good info to help you, but many people find the process quite daunting. Remember, once your site is set up, registering it with Google so it shows up is really important!

There are SO many things that go into creating a brand aesthetic - it’s not just about your colour palette and logo - it’s something which needs careful thought and sourcing of the right visual content, plus the making of graphics. It’s actually my favourite part of web design!

Images convey a message, a feeling - they help position your brand and form a really important part of the website design process. Cookie cutter stock images just aren’t good enough and professional editing of the tones etc in images will keep everything cohesive.

If the idea of creating your own website appeals to you, but you’re not so confident with the design or tech side of things - I offer a special service to help guide you through the process.